Privacy policy

Principles of Personal Data Processing
Effective date: 2026

This Privacy Policy is prepared in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (the General Data Protection Regulation – GDPR), as well as applicable laws of the Republic of Latvia and the Republic of Lithuania.

 

 

1. General Information

This Privacy Policy explains how personal data of natural persons ("data subjects") are collected, used, stored, and protected when using the website xxxxxxxx

The data controller:

  • Company name: MB „Adsera"

  • Company code: 305662231

  • Registered address: Žirmūnų g. 54–56, Vilnius, LT‑09226, Lithuania (correspondence address)

  • E-mail: xxxx

By accessing and using the Website, you confirm that you have read and understood this Privacy Policy.

 

 

2. Legal Basis for Data Processing

We process personal data only when at least one lawful basis under Article 6 of the GDPR applies:

  • performance of a contract or steps prior to entering into a contract;

  • compliance with a legal obligation;

  • legitimate interests pursued by the data controller;

  • consent of the data subject (where required).

 

 

3. Categories of Personal Data Processed

Depending on the purpose, we may process the following personal data:

  • identification data (name, surname);

  • contact details (e-mail address, phone number, delivery address);

  • order and payment-related information;

  • communication data (messages sent to customer support);

  • technical data (IP address, browser type, cookies).

We do not knowingly process personal data of children under the age of 16.

 

 

4. Purposes of Personal Data Processing

Personal data are processed for the following purposes:

  • processing and fulfilling orders;

  • managing deliveries and returns;

  • customer support and communication;

  • accounting and legal compliance;

  • fraud prevention and website security;

  • improving website functionality and user experience;

  • marketing communications (only with consent, where required).

 

 

5. Data Retention Periods

Personal data are stored only for as long as necessary to fulfill the purposes for which they were collected:

  • contract and accounting data – as required by applicable law;

  • customer communication data – up to 3 years;

  • marketing data – until consent is withdrawn;

  • technical and cookie data – according to cookie settings.

 

 

6. Data Recipients and Transfers

Personal data may be transferred only to trusted third parties where necessary, including:

  • payment service providers;

  • delivery and logistics partners;

  • IT service providers;

  • accounting and legal service providers.

Data are not transferred outside the European Economic Area unless adequate safeguards in accordance with GDPR are ensured.

 

 

7. Data Subject Rights

Under GDPR, you have the right to:

  • access your personal data;

  • request rectification of inaccurate data;

  • request erasure ("right to be forgotten");

  • restrict processing;

  • data portability;

  • object to processing based on legitimate interest;

  • withdraw consent at any time;

  • lodge a complaint with a supervisory authority.

Requests regarding data subject rights may be submitted via e-mail: xxxxxx

 

 

8. Cookies

The Website uses cookies to ensure proper functionality, improve user experience, and analyze traffic. Detailed information about cookies and consent options is provided in the Cookie Policy displayed on the Website.

 

 

9. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, alteration, or disclosure.

 

 

10. Changes to the Privacy Policy

We reserve the right to amend this Privacy Policy at any time. Updates will be published on the Website with the revised effective date.

If you do not agree with the Privacy Policy, you should discontinue use of the Website.

 

 

11. Contact Information

If you have any questions regarding this Privacy Policy or personal data processing, please contact us: